HYPERGRAM INTRODUCES THE FIRST-EVER INTERACTIVE 3D HOLOGRAPHIC EXPERIENCE IN MALAYSIA
Disturbed Media Group and Ingage Media, a full-service marketing and media agency based in London, are introducing HyperGram, an on-ground marketing experience designed using 4K 3D technology.
From today to June 14, patrons of Sunway Pyramid can engage HyperGram and participating brands through the 4K Ultra HD 3D holographic technology for a first of its kind interactive experience.
Leveraging 3D hologram and projection, visitors will be able to see products, objects, and animated sequences appear to be seemingly real and completely afloat in a free space without the need for special glasses, headsets, or apps. Additionally, consumers will also be able to interact with the holograms by performing certain actions according to the in-built audio and visual instruction.
“In the hyper-competitive landscape of screens and messaging, we understand that brands are constantly competing for the attention of their audiences. We introduced HyperGram in Malaysia in hopes of helping brands break through the clutter and excite consumers in an innovative and interactive manner that encourages relevance and brand retention,” said Jake Henry Cass, Co-Founder of Disturbed Media Group.
“We believe that as technology evolves, we too need to step into the next generation of digital advertising that disrupts traditional out of home (OOH) advertising and communication. HyperGram’s 3D holographic technology opens a completely new and revolutionary way for brands to present their products and services to their consumers and we are excited to be the bridge and help more brands find and share their creative voice,” he added.
HyperGram was first introduced in Europe in 2021 and will be stepping into the APAC region soon, with Malaysia being the first market, to create more opportunities for brands around the region to develop impactful experiential events, campaigns, in-store and point of sales activations, trade shows, and permanent installations where they want to be seen or heard.
Be the first to experience the HyperGram technology today located at the Green Vase Fountain, Ground Floor of Sunway Pyramid.