Shopee Initiates 9.9 Mobile Shopping Day to Revolutionise Online Shopping in Malaysia
Shopee, a leading mobile-first marketplace in SEA, today officially announced the first ever Shopee 9.9 – Mobile Shopping Day. Slated to be the biggest mobile shopping festival ever, Shopee will offer many attractive deals and promotions for 24 hours non-stop, including live auctions for mobile phones with bids starting at RM 9.90, special picks under RM 9 and exclusive partner offers.
“The uptake of mobile shopping has far exceeded our expectations and Shopee is now the leading marketplace in the region. We would like to mark September 9 as a milestone to usher in a new era where everyone is free to shop online, anytime and anywhere, via their mobile phones”, said Ian Ho, Regional Managing Director of Shopee.
Since officially launching across Southeast Asia and Taiwan in December 2015, Shopee has experienced significant growth in all countries. As of July 2016, Shopee Malaysia has amassed over 2 million installs. Across all markets, Shopee has over 20 million installs, 250,000 daily orders and an annualised gross merchandise value (GMV) of USD 1.3 billion, making it the fastest growing marketplace in the region.
With over 71% of the population owning a smartphone and more than 18 million people being active mobile internet users, mobile shopping has seen a rapid uptake in Malaysia. Based on a research done by Mastercard in 20151, 47% of Malaysians have made a purchase using their mobile phones and this number continues to grow exponentially.
Ho explained, “Malaysia has one of the highest smartphone penetration in the region. Stable infrastructure and increase in affluence are strong factors that contribute to Malaysia’s
readiness in welcoming this new era of mobile shopping. This is why we built Shopee as a mobile-first platform that focuses on providing a convenient way for anybody to buy and sell”.
Ho added, “One of our most popular features is the in-app live chat, which allows buyers to communicate directly with sellers. We have since facilitated over 430 million chats across the region, with 30 new chats every second. This allows us to support buyers in a myriad of ways, such as finding out more product details, checking on order status and seeking after-sales support.”
To make 9 September even more special, Shopee has enlisted partners such as Maybank, Digi and Tune Protect to join in the celebration. “These are giants in their respective industries who are on the same page as us in embracing the mobile revolution. We look forward to even more exciting collaboration opportunities ahead”, Ho said.
On 9 September, Malaysians can expect to enjoy 24 hours of non-stop deals and promotions, such as bi-hourly flash sales and exclusive picks from top categories at insanely low prices. Plus, Shopee Malaysia will hold its first-ever mobile auction via Facebook Live, where shoppers will stand a chance to win mobile phones, such as Samsung Note 7 and Huawei P9, with bids starting from as low as RM 9.90.
Shopee Malaysia can be downloaded for free on all mobile platforms via Apple App Store and Google Play Store. For more information on Shopee 9.9 – Mobile Shopping Day, visit http://shopee.com.my/shopee99
